Tuesday 20th March 2012

Period 1 - 12 Media
Aim:  To work cooperatively in groups to answer an exam question.
We'll pick up where we left off yesterday.  We will watch the commercial again and discuss some of the key questions.  You will then be assigned into groups and given one of the 4 questions.  You should discuss the question together and share your ideas.  In groups you should write the response together.  We will then shake the groups up so all the questions are covered.  Each member should read their team's response to the new group.  You should make notes and ask them questions.  You will now be given the mark scheme - we will look at this together & discuss. 
Homework:  Have a go at the exam and sort out your revision folders.


Period 2 - 13 Media
Aim:  To complete your critical investigations and linked productions.
You will only have this week's lessons to complete your coursework.  This should be ready by Friday. 

We need to start our revision next week and look at exam preparation.
Homework:  Complete the coursework asap.
Period 3 - 10 Media Aim: To Complete the design and planning for your print advertisement.
Today is the deadline for all you planning work so far. You have had longer than expected so no excuses. You will hand in at the end of the lesson a plastic wallet containing:

• Research table (3 ad campaigns)
• Product planning sheet
• Brand logo
  
• Product description
• Product/bottle design
• Print advert layout - labeled
• Sketches/designs for the print advertisement

You all have work to do - some more than others.
Homework: To plan your shoot - gather together props, costumes etc. and organise your models. If you are focusing on a campaign without a model then you will need to take images of various settings etc. You may also wish to create your bottle.

Period 4 - 12 Film
Aim: To revise the Gangster Genre, codes, conventions and themes.
Last lesson I forgot to give you the handout - History of Genre Criticism. I will give an overview of this and pick out some of the key points for you to highlight.

Distribute the handout 'Rough Guide To Gangster Movies'. We will be reading together so make sure you annotate, make notes and ask questions if you need something to be clarified.
Look at the handout from Tom Ryall 'Genre and Hollywood'. Read together. These are important handouts and you must re-read them and learn!!!!
Homework: Research & Revision
GANGSTER
Below are few links to sites with a quick overview. There's lots of info out there

www.geocities.com/~mikemckiernan

A good starting point. Has an extensive list of crime movies, posters and links to other sites. When you click on a text is does take you back to imdb so nothing new.

en.wikipedia.org/wiki/Crime_film

www.crimeculture.com

I love this site. Loads of background to the genre, texts and real gangsters.

crimemagazine.com

Some great essays/articles

xroads.virginia.edu/~UG02/gangsters/intro

Excellent for 1930-1938 texts and cultural context.

GENRE

en.wikipedia.org/wiki/Genre

www.filmsite.org/

Good, clear definitions of the concepts with sections on industry, audience, subgenres. There's bags of info here.

www.aber.ac.uk/media/

Excellent and detailed. Some parts/sections are challenging. About as good as it gets. Click on Film studies. I reccommend the essays by Daniel Chandler.

www.associatedcontent.com/article/19782/
what_is_genre_and_how_is_it_used_in

Easy to read theory.

www.bfi.org.uk/education/teaching

Loads of resources on different concepts. On the right you'll see Gangsters listed. There is a link to screen online which is also full of useful things. Try a search on directors or British films. Go to 16+


Period 5 - 12 Media
Aim:  To understand the layout and format of the MEST1 exam:  Focus is on Section A
Today we will look at an exam paper together.  I will distribute the information.  Read on your own.  Q&A Layout and style of the paper.  The exam paper will always provide the questions and information about the text first.  These questions are then in the answer booklet.
Remember you will always be asked 4 questions on:

1. Media Forms
2. Media Institutions
3. Media Representations
4. Media Audience

We will read the paper together and I will clarify and answer any questions you may have.

To get an idea of the exam experience we will play the full disc.  You should listen to the instructions given.  You will see the text 3 times and you should have a go at making notes.  You will be working on your written responses next lesson.
Homework:  You need to organise a revision file.  Separate your notes into the sections based on the 4 questions.  You will also need a section for past papers and responses, success criteria/mark schemes etc.

Monday 19th March 2012

Period 1 - 10 Media
Aim: To continue with your planning for the new fragrance
By the end of today's lesson make sure you have typed up all of the information on the sheet including your descriptions of the product and audience.
You may then design your bottle. First you need to draw a design sketch which needs to be labeled. Then you can draw it in neat with colour/use photoshop.
Homework: Plan your print advert. Make a list of things you need including props and costumes. We will begin taking photographs in the TV studio next week.


Period 2 - 12 Media
Aim:  To understand the layout and format of the MEST1 exam:  Focus is on Section A
Today we will look at an exam paper together.  I will distribute the information.  Read on your own.  Q&A Layout and style of the paper.  The exam paper will always provide the questions and information about the text first.  These questions are then in the answer booklet.
Remember you will always be asked 4 questions on:

1. Media Forms
2. Media Institutions
3. Media Representations
4. Media Audience

We will read the paper together and I will clarify and answer any questions you may have.

To get an idea of the exam experience we will play the full disc.  You should listen to the instructions given.  You will see the text 3 times and you should have a go at making notes.  You will be working on your written responses next lesson.
Homework:  You need to organise a revision file.  Separate your notes into the sections based on the 4 questions.  You will also need a section for past papers and responses, success criteria/mark schemes etc.

Period 4 - 13 Film
Aim: To Revise the purpose and function of documentary and to discuss some important questions
We will be looking at the ppt. Having problems with google docsso you can find the ppt on the VLE.

Period 4 - 13 Film
Aim: To understand key terms,exam requirements and case study examples.
Firstly we will recap and complete our discussion of the powerpoint we started on Monday. See below.

For homework I asked you to find the definitions of some of the key ords: Voyeurism, spectatorship, subjectivity, objectivity, visceral etc. Discuss.
Now look at the handout on Section B of the examination. We will read together and discuss the key points. Focus on the structure offeed to help you plan your responses. What do you now need to do?
We will now look at a past paper and discuss the questions set. Which texts would you use and why? How would you plan/structure this?
You need a case study. Read the example for Supersize Me and annotate. You have now had two case studies from me. You should each select a different documentary film and produce a case study which we will distribute to everyone in the class.
Homework: Coursework & documentary case study.

Wednesday 14th March 2012

Period 2  - 12 Film
Aim: To develop a deeper understanding of genre
TASK 1 - Genre ppt
We will go through the ppt below together. You are to make detailed revision notes. As we read through the presentation I will be asking you questions.


You must now apply your knowledge of genre to the 2 films we have studied.
Q&A

• What are the generic norms and conventions of the ganster film?
• What expectations does the audience have of the films we have studied?
• How are these expectations created?
• Who do the films appeal to?
• What is the 'shared contract'?
• What do we mean by describing genres as temporary?

Task2 - Handouts
Read 'History of Genre Criticism' and annotate key points together.
Homework:  complete readings at home

Tuesday 13th March 2012

Period 3 - 10 Media
Aim: To think creatively!
In today's lesson you will begin Task 2 of your next assignment on Advertising.

You MUST think & then create a new fragrance brand/product

For your chosen brand/product create the following:

· Print or web-based/new media – mock-up design for an advertisement for a magazine

· Audio-Visual media – devise a storyboard for a television advertisement for the same product.

Now you clearly know what you have to do we will look at some examples together. For each advert think about:

• How the brand/product is represented?
• Who is the intended audience?
• What values or needs are used?
• How effective/persuasive is the advertisement?

Homework: You have a couple of things to be working on at the moment.

1. Create your new fragrance
   
2. Advertising Campaign

Period 4 - 12 Film
Aim:                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       To develop a deeper understanding of genre theory
 Today's lesson will be very much focusing on theory to enable you to demonstrate your understanding of the concept.  We will work through the ppt below and I will be asking questions.  Remember to focus on the 2 texts we have studied. 

• How can you apply some of the theory to the texts we have studied?
• Can you account for the similarities and differences between the texts using the theory learned today?

Homework: Focus on your coursework. 

Monday 12th March 2012

Period 1 - 10 Media
Aim: To recognise the importance of the product description/profile
Today we need start developing your ideas for a new fragrance. You need to create a new brand and product. You must be clear about your design, target audience and price. We will look at some examples of how other well known brands describe their products. Look at the ppt below together. Q&A - Language, image, audience. How are each of the fragrances represented?



You will now complete the worksheet - copy is below.
Complete the table
Research any 3 fragrances. First visit the website and find out about the brand and product. Find an image too! Share your findings.
Homework: Complete the table and revise for the exam - research CHANEL

Period 2 - 11 Media
Aim:  To understand the requirements of the evaluation
Evaluation
You must produce a 700– 800 word evaluation which should reflect upon:
• how the aims of the production have been met: Refer to your original ideas, what's changed and why?
• how the product applies appropriate codes and conventions and uses appropriate media language: Refer to your research of film trailers, their purpose & function, what features techniques have you used and why?
• how the product represents people, places or events: Is there violence, horror, murder etc? How are heroes, villains, victims represented etc - refer to media language such as camera, costumes, lighting, setting etc.p, m
• where and when the product would be exhibited: release dates, the build up of the campaign, premieres, national or platform release
• what regulations and controls might be applied to the product and how these have been taken into consideration: BBFC, ITC codes etc
• the strengths and weaknesses of the product in terms of meeting the needs of its audience: Identify your audience and analyse your trailer discussing how and why you constructed the trailer. Justify your decisions.

Period 4 - 13 Film
Aim:  To revise definitions and assumptions about documentary.

Friday 9th March 2012

Period 4 - 13 Film
Aim:  To look at the case study of Senna.
You will each be given a copy of the booklet which contains all the information we covered at the Cornerhouse seminar.  We zwill read through this together and annotate.  Notice how the case study has been organised.
If we have time we will look at some extracts of the film.
Your task is now to produce a case study for one of the documentaries we have studied.  You should all produce a different study so we can share our work.  I will distribute copies of the films if they are required.
Homework:  Begin your research.